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TASTE COLLECTIVE
Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up street food kiosks and a gorgeous botanical-inspired outdoor seating area makes for a great meeting place.
Work completed at RBH
Brand identity / Brand positioning / Tone of voice / Launch material / Hoardings
Web development / Printed Collateral / Bus rears / Social media ads
![Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up style, street food kiosks, a gorgeous botanical-inspired outdoor seating area makes for a great meeting place. All aspects of the brand focus on craft, care and hand rendered finishes to complement Taste Collective’s urban and authentic feel. This also creates the opportunity to connect with customers on an emotional level by positioning Taste Collective as an eco-conscious brand. Fresh, raw, natural, hand-crafted, texture. https://tastecollectivesolihull.co.uk/](https://static.wixstatic.com/media/7311e6_ed63e8a447d64391bae538221438bd9a~mv2.jpg/v1/fill/w_974,h_592,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image.jpg)
![Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up style, street food kiosks, a gorgeous botanical-inspired outdoor seating area makes for a great meeting place. All aspects of the brand focus on craft, care and hand rendered finishes to complement Taste Collective’s urban and authentic feel. This also creates the opportunity to connect with customers on an emotional level by positioning Taste Collective as an eco-conscious brand. Fresh, raw, natural, hand-crafted, texture. https://tastecollectivesolihull.co.uk/](https://static.wixstatic.com/media/7311e6_e6a8832bcf464b69a880877bcd14b932~mv2.jpg/v1/fill/w_978,h_570,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image2.jpg)
![Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up style, street food kiosks, a gorgeous botanical-inspired outdoor seating area makes for a great meeting place. All aspects of the brand focus on craft, care and hand rendered finishes to complement Taste Collective’s urban and authentic feel. This also creates the opportunity to connect with customers on an emotional level by positioning Taste Collective as an eco-conscious brand. Fresh, raw, natural, hand-crafted, texture. https://tastecollectivesolihull.co.uk/](https://static.wixstatic.com/media/7311e6_aa4d5b3e546b410088a0076676ecf06d~mv2.jpg/v1/fill/w_974,h_609,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image3.jpg)
![Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up style, street food kiosks, a gorgeous botanical-inspired outdoor seating area makes for a great meeting place. All aspects of the brand focus on craft, care and hand rendered finishes to complement Taste Collective’s urban and authentic feel. This also creates the opportunity to connect with customers on an emotional level by positioning Taste Collective as an eco-conscious brand. Fresh, raw, natural, hand-crafted, texture. https://tastecollectivesolihull.co.uk/](https://static.wixstatic.com/media/7311e6_7450732b440b40059eda8176d3af4142~mv2.jpg/v1/fill/w_980,h_614,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image4.jpg)
![MattCrowe_TasteCollective_Image5.jpg](https://static.wixstatic.com/media/7311e6_d339340507cf46909b892e339cd76376~mv2.jpg/v1/fill/w_965,h_657,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image5.jpg)
![Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up style, street food kiosks, a gorgeous botanical-inspired outdoor seating area makes for a great meeting place. All aspects of the brand focus on craft, care and hand rendered finishes to complement Taste Collective’s urban and authentic feel. This also creates the opportunity to connect with customers on an emotional level by positioning Taste Collective as an eco-conscious brand. Fresh, raw, natural, hand-crafted, texture. https://tastecollectivesolihull.co.uk/](https://static.wixstatic.com/media/7311e6_f8bbb87105ed41d685c697d584cb24e1~mv2.jpg/v1/fill/w_978,h_651,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image6.jpg)
![Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up style, street food kiosks, a gorgeous botanical-inspired outdoor seating area makes for a great meeting place. All aspects of the brand focus on craft, care and hand rendered finishes to complement Taste Collective’s urban and authentic feel. This also creates the opportunity to connect with customers on an emotional level by positioning Taste Collective as an eco-conscious brand. Fresh, raw, natural, hand-crafted, texture. https://tastecollectivesolihull.co.uk/](https://static.wixstatic.com/media/7311e6_97ec70e7b04c4663a8d1826651457ba9~mv2.jpg/v1/fill/w_491,h_491,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image6a.jpg)
![Taste Collective is an exciting new food and drink destination in the heart of Mell Square, Solihull. Passionate foodies and mixologists come together to provide sensational flavours and refreshments for guest in an urban destination. Pop-up style, street food kiosks, a gorgeous botanical-inspired outdoor seating area makes for a great meeting place. All aspects of the brand focus on craft, care and hand rendered finishes to complement Taste Collective’s urban and authentic feel. This also creates the opportunity to connect with customers on an emotional level by positioning Taste Collective as an eco-conscious brand. Fresh, raw, natural, hand-crafted, texture. https://tastecollectivesolihull.co.uk/](https://static.wixstatic.com/media/7311e6_83d035ef651b420189e7dd795a173606~mv2.gif)
![MattCrowe_TasteCollective_Image7.jpg](https://static.wixstatic.com/media/7311e6_81da737dc2c949f9a56eaa3bf3c9466b~mv2.jpg/v1/fill/w_965,h_657,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MattCrowe_TasteCollective_Image7.jpg)
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